Your Best Marketing Tool, High End Professional Headshots

Your business headshots are one of the first impressions a potential client will have on your company. Whether it’s an email signature, LinkedIn profile, Facebook business page, or displayed on your main website, it’s essential to have. You will present credibility and trust, which in return, promotes growth and sales. My effective coaching further assists in enhancing that investment by delivering corporate headshots that are striking and professional. These are a few examples of people who utilize corporate headshots:

• Medical Staff
• Attorneys
• Entrepreneurs and Business Owners
• Financial Advisors
• CEOs

 

We understand your busy schedule. That’s why we are here to help with on-site photography services to capture your staff’s headshots. This allows you to stay in the office, save your time and travel expenses, all while getting the best portraits for you and your business! At our session, you will have the ability to see your photographs the same-day and approve the ones you prefer.

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What is corporate photography and what are the benefits?

Running a successful business in today's market is strongly dependent on making a personal connection with your customers and audience. Being able to relate a face to a business is a part of building that connection. Photography can be a powerful tool to enhance your company or business. Sharing your captured, business-related moments or portraits can impact an opinion or relate to potential clients and entice them to pursue business with you. 

Clients need to be visually stimulated, and with the vast amounts of media out there, you need to make sure your brand stands out. That's where we come in to help! Branding your company will linger in the minds and hearts of customers, demonstrating an authentic side of the business that differentiates the company from outside competition. Your images will appear on websites, in brochures, and, most importantly on social media. What clients prefer to see is who makes up the business’s backbone. When you keep your website or social media page modernized with professional photographs, they can see you are up to date and genuine. 

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Are actors' headshots, Covid-19 and facemasks similar

Actors' headshots, Covid-19 and facemasks

With the pandemic spiking again what do actors' headshots, Covid-19 and facemasks have in common?

It’s common to see many people wearing facemasks and in some places it is now the law to wear them in certain circumstances.

Facial Expressions

This means our communication with each other has been altered so much that we are losing the bottom two thirds of the face which is a very expressive part of the face.

It also means that we are much more reliant on reading expressions and intentions in each other's eyes. But, how does this relate to actors' headshots, Covid-19 and facemasks?

It’s All About The Eyes

In this except from my post way back in 2009,

Without realising it you’ll be drawn towards the eyes. This is because they are the focal point of the whole shot, it’s not the ears or the kind of clothes you’re wearing nor is it the background. It’s the eyes…

...We want your eyes to be focused in the right place, looking in the correct direction and much more importantly to show emotion in them. Let’s make sure that whoever is looking at your shot see’s the fact that you’ve got depth to your personality. 

One of the most important factors of an actors’ headshot is the eyes, they are the main point of focus and are crucial in expressing personality and emotion.

And as we get used to the ‘New Normal’ with Covid-19 and facemasks as part of our everyday lives we’ll notice more and more the communication we have with each other using our eyes.

Body Language

Admittedly we have the ability to talk which an actors headshot doesn’t and this makes communication much easier. We know body language plays an important part in our communication but without facial expressions we rely more on our eyes.

The three keys to a great headshot

And the actor's headshot is all about the eyes. A great headshot conveys emotion, personality and communication as every great headshot should. It doesn’t matter if it’s a corporate headshot, model, dancer, Linkedin or personal branding headshot, a great one needs those three key elements.

So what do actors' headshots, Covid-19 and facemasks have in common? It’s about the way we communicate and how important our eyes are in the communication process.

 

Do You Have A Trick or Treat Headshot?

It’s not long now until the end of October and we’ll be in Trick or Treat season.

Obviously it’ll be different this year with the restrictions of Covid-19 and social distancing. Somehow (because as humans we are inventive and determined) we’ll see children dressed up trick or treating – and that’s great because it’s a fun time of the year!

But in this season of ghouls and ghosts, of frights and scary masks it could be an opportunity to look at your headshot and take stock. Ask yourself the question, do you have a trick or treat headshot?

What I mean by this is, is your headshot a true representation of you as you are now? Have you aged since your headshot was taken or has your weight changed significantly. Has your hair changed, is it longer, shorter, a different colour or has it even disappeared?

It is amazing how many people use a headshot that no longer looks like them and in the case of an actor what are you thinking! It’s suicidal to your career to use a headshot that no longer looks like you. It doesn’t  matter how much it assaults your vanity to accept it, we all age and change. Get over it and get real, you stand more chance of getting work if you look like your headshot.

In the examples above the question of do you have a trick or treat headshot is an emphatic yes. And if you want to score more auditions, bag more work and impress casting directors accept it and make a change!

If you have a personal profile or corporate headshot the same criteria apply. Can you imagine walking into a dream job interview and you look 10 years older or 3 stone heavier? What will the faces of the interviewer’s tell you? Maybe they’ll leave you feeling uneasy, You might feel  in a  disadvantaged position and not able to give your best? But the reality is you’re trying to cheat the interviewers by selling them a better, younger, slimmer or healthier version of yourself.

So why take the chance?

Aramatou, Portrait Group

It’s unfortunate, but first impressions count in today’s visually aware world. Your headshot says alot about you. and you may give the wrong impression.

Remember you are in control of the message your headshots send and it’s often one of the last things people think about.

What if your profile shot cropped in tight and it is clearly taken on a night out with friends with a stray arm creeping around your shoulder. What does that say about you? What’s the message your headshot is sending?

I use the term do you have a trick or treat headshot because I’ve seen so many nightmare headshots. When people simply don’t have the faintest idea that their headshot is doing them damage.

Take a moment to read this article, How to analyse your headshot for more insight into the message your headshot could be sending.

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